This comparison highlights that the marketing strategy for a SaaS product should be chosen based on factors like the competitive landscape, target audience, and the unique qualities of the product itself.

Deciding between an innovative feature and matching competitors is a strategic choice that depends on your specific circumstances and goals. Let’s compare how.

A “Preview” of the private beta is intended for a few close friends or those in your network, whereas the “Purview” of the public beta opens it to the whole world. Both stages are meant for testing, market fit assessment, and bug fixing to enhance the product.