A “Churn Analysis” in simple words is like keeping an eye on friends who stop hanging out with you.

Analyzing customer behavior or interaction is like being a detective for businesses. You collect clues (data) about what customers do and why they do it, then try to solve the mystery of their preferences.

ICPs can be powerful tools for customer acquisition and targeting, they should be used thoughtfully, with a recognition of their limitations and a willingness to adapt as necessary. Balance is key, and flexibility is essential in the ever-changing world of business.