Customer Journey: EXPLORE

The complete experience a customer has with a product, from discovering it to purchasing, using, and eventually (hopefully not) discontinuing it. Lets “EXPLORE”
Read more →

SWOT: Your Best Shot

Our “Superhero Skills” in technology and innovation give us an edge, but we must address our “Wacky Woes” in marketing and customer engagement to seize “Outlandish Opportunities” in emerging markets, while keeping an eye on the “Terrifying Troubles” of regulatory changes. Let’s knot the “SWOT, Your best shot”
Read more →