In business, it’s about tracking customers who stop using your product or service. Here’s how we do it

Make a List:

First, make a list of all your customers or users. These are the people who use your product or service.

Keep Track:

Regularly check who’s still using your product and who’s not. Think of it like seeing which friends you still hang out with and which ones you haven’t seen in a while.

Calculate Churn:

When you find someone has stopped using your product, that’s a churn. Just like when a friend stops hanging out with you, it’s like they’ve “churned” out of your social circle.

Analyze Why:

Try to figure out why customers are leaving. Did they find a better product, or is there something they didn’t like about yours? This helps you understand the reasons behind the “breakup.”

Improve Your Product:

Use what you learn to make your product better. Just like you might improve your social skills to keep friends, you can improve your product to keep customers.

Churn Analysis is about monitoring and understanding why some customers leave and using that information to make your product more attractive, just like you would work on keeping your friends by being a better friend.