Our company wanted to sell software to as many people as possible, but reality is that, not everyone needed it the same way. So, decided to create an Ideal Customer Profile, which was like painting a picture of a perfect customer.

An Ideal Customer Profile (ICP) is like a blueprint for the perfect customer that a business wants to attract. It’s a detailed description of the type of customer who is most likely to benefit from the products or services the business offers. This profile includes characteristics such as demographics (like age, gender, location), behaviors, interests, and needs.

Creating an ICP helps businesses focus their marketing efforts on the people who are most likely to become loyal customers. It’s like finding the right puzzle piece that fits perfectly with the business, making it more likely to succeed. So, in simple terms, an ICP is a guide that helps businesses find and connect with their best customers.