She gathered the team once more and said, “We want our app to bring delight. That’s where the KANO Model comes in. It helps us understand how different features impact user satisfaction.”

Basic Needs:

These are like the foundation of our magical app. Same as “M” in MoSCoW. For instance, the ability to actually grant wishes is a basic need. Without it, our app would be like a genie without magic. People expect it, and if it’s not there, they’d be very disappointed.

Performance Needs:

Now, think of our app’s speed and reliability. The faster it responds, the more our users will enjoy it. There’s a direct relationship or linear - the better we make these features, the more satisfaction we’ll see.

Excitement Needs:

How about adding a surprise feature? The one that occasionally grants an extra special wish? That’s an excitement need. It wasn’t expected, but when people discover it, it brings them great joy. These are the features that make our app enchanting and unforgettable. Delighters, isn’t?

Indifferent Needs:

Imagine the background color of our app’s interface. Some people like blue, others prefer green. But for most users, it’s not a big deal. It doesn’t greatly impact their delight. These are indifferent needs - people don’t strongly care either way.

Reverse Needs:

Early on, we tried adding a complex wish customization feature that ended up confusing users. It actually made them less happy. That was a reverse need - something that, when present in excess, leads to dissatisfaction. We quickly removed it to preserve the magic, “Dissatisfiers”.

The team nodded again, starting to see how the KANO Model applied to their magical app. They realized that by focusing on granting wishes (a basic need) perfectly, speeding up the wish-granting process (a performance need), and occasionally surprising users with extra-special wishes (excitement needs), they could make their app truly enchanting.

Over time, they continued to use the KANO Model to evaluate and prioritize new features. They made sure to keep their foundation strong, enhance performance features, sprinkle in excitement needs, pay little attention to indifferent needs, and avoid any reverse needs that could dampen the magic.

As a result, “The Enchanted App” became known far and wide as the most delightful app in all of Techtown, bringing happiness and wonder to users with every wish granted. Thanks to the wisdom of the product manager and the magic of the KANO Model, their app was truly enchanting.