Gaining organic customers who are “friends of friends” is like making new friends through your current friends.

Start:

With your current friends are like your first group. They already know you and trust you. These friends can be your first customers or supporters. Let them know about your product or service.

Spread the Word:

Once your friends like what you’re offering, ask them to tell their friends about it. This is like asking your friends to introduce you to their friends.

Word of Mouth:

As your friends tell their friends, those new people become interested in what you’re doing. They might try your product or service, and if they like it, they become your customers or supporters too.

Keep Providing Value:

The key to this is to keep doing a good job. Make sure your product or service is great so that your customers and their friends keep talking about it.

Be Friendly and Approachable:

Just like in making new friends, be friendly and approachable to everyone who shows interest in what you’re offering. Treat them well, and they’ll likely tell more of their friends about you.

Build Trust:

Trust is important in making new friends and customers. Be honest and reliable, and people will trust you and recommend you to their friends.

So, it’s like a chain reaction: you start with your friends, they introduce you to their friends, and as long as you provide value and build trust, you keep making new friends (customers) through your “friends of friends.”